The leadership gap
Content programs don't fail on execution. They fail on the leadership gap—all the responsibility for content, and no one with the authority to act on it.
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4 min read
Enterprise content strategy leader
25+ years building scalable content operations and governance frameworks for Fortune 500 companies
View my workFeatured Posts
Content is a platform
Content isn't a campaign, a style guide, a CMS default interface, or a governance afterthought. It's the platform other things run on—and the experience is the only thing that proves it's working.
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1 min read
What a fractional content leader actually does (and what they don't)
Most organizations hit an inflection point where content stops being a production problem and starts being a leadership problem. Here's what a fractional content leader does—and whether you need one.
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4 min read
Latest Posts
Brands must be present enough to be received
A voice scale works by naming the two good voices a brand declines. Presence isn't volume—it's a shape held between two ditches.
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8 min read
Keats, negative capability, and the work that disappears
Keats called it negative capability: the maker who disappears so the work can belong to everyone. A poet's discipline, and a content strategist's.
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10 min read
The leadership gap
Content programs don't fail on execution. They fail on the leadership gap—all the responsibility for content, and no one with the authority to act on it.
·
4 min read
Narrative and meaning
Meaning isn't made from scratch. It's received— differently by everyone who encounters it. Narrative is the work of reconciling those differences without flattening them into something false.
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2 min read
Content is a platform
Content isn't a campaign, a style guide, a CMS default interface, or a governance afterthought. It's the platform other things run on—and the experience is the only thing that proves it's working.
·
1 min read
